There are over 6.5 million second homes in the U.S. – nearly 5% of the nation’s housing stock – yet the potential for engaging second homeowners as donors has not been studied in any depth. Until now.
We’ve released the first-of-its-kind national study highlighting what inspires these part-time residents to give, and offering organizations actionable strategies to cultivate stronger ties and amplify local impact.
This report – Giving While Getting Away: What Inspires Donors to Support Their Second-Home Communities – explores how, why and when second homeowners support charitable causes in their non-primary residence:
- The factors that motivate donors to give in their second-home communities
- Insights about what inspires them to give – and what turns them off
- Identifying priority issues they support – and in what ways
- Providing actionable advice on how to find and build relationships with second-homeowners
You can access the research report, executive summary and webinar recording here. We are also available for virtual and in-person presentations to share more of what we learned as well as actionable advice on how best to engage these donors.
Jeffrey M. Glebocki
Founder & Lead Advisor
480.794.0871